View Full Version : London 2012 Logo

06-04-2007, 09:45 PM
The 2012 Olympics logo has been unveiled. You can see it here.


If you scroll down to 'debate' you can read the overwhelmingly negative reaction to it.

Now, I think that pink can work :wink: but not in an Olympics logo, where the five Olympics colours, black, red, blue, yellow and green should be used. This is even worse than Beijing's logo for next year.


I guess it's supposed to be 'Cool Britannia' which was old news about 10 years ago. It's indicative of something, but not the Olympics. UGH. :roll:

06-06-2007, 12:27 AM
Yikes, that thing is ugly. Did they really pay 400,000 pounds for that?!

Edited to add: OH - it's supposed to be 2012?! Never would have guessed that if I hadn't read it.


06-06-2007, 01:20 AM
It looks awful.

06-06-2007, 01:41 AM
Check out this spoof comment someone left:

"Oh come on now, as a 74 year old branding consultant I know what you youngsters think is "hip".

I think we have done a good job of relating to the young people of today in the Olympic brand. It reflects upon many of your pasttimes and interests: your shell suits, your taste for music by Vanilla Icicle and your disco rollerskate rinks. Our main consultant, Mr Timothy Mallet, thinks the brand is "Olympitastic!".

We think that "cool doods" everywhere will be "down" with our efforts and anyone who thinks otherwise is just sad."


06-06-2007, 02:33 AM

06-06-2007, 05:59 AM
That's a very funny quote, Nancy! Do you know who Timmy Mallet is over in the US? I thought he was just a British institution!

I think the logo looks like someone's graffiti 'tag'. As Julie says, they could at least have used the traditional Olympic colours. Interestingly, my 17 year old, who has studied art and design, quite likes it. To me it doesn't bode well for the rest of the planning.

06-06-2007, 11:39 AM
That's a very funny quote, Nancy! Do you know who Timmy Mallet is over in the US? I thought he was just a British institution!

No, but I looked him up.


Seems appropriate!

06-06-2007, 03:38 PM
I have to agree, Fp. They could have at least used the traditional Olympic colors. :roll:

tbs fanatic
06-06-2007, 03:41 PM
:roll: That is truly awful.

Ive always been a dreamer
06-06-2007, 03:53 PM
Yep - Truly awful is my vote, too.

06-06-2007, 06:47 PM
and there have already been some serious reprecussions from this logo.... :x

New London Olympic logo triggers epilepsy scare
06/06/2007 6:08:45 PM

An animation featuring London's 2012 Olympics logo was removed from the official website on Tuesday after concerns were expressed it could trigger epileptic seizures.

Ten people complained and some had suffered seizures after watching images depicting a diver plunging into a pool, according to British health charity Epilepsy Action.

The Olympic group said it has taken steps to remove the animation from the website and are working to re-edit the film.

"The flashing lights or the patterns drive rhythmic discharges in the brain which leads to seizures and convulsions," explained Dr. Berge Minassian, a neurologist specializing in epilepsy at the Hospital for Sick Children in Toronto.

Minassian said one in 10,000 children experience seizures after viewing stroboscopic (flashing) lights.

"And a smaller rate, maybe one in 50,000 children, will have seizures when there are patterns that are moving in front of them," Minassian told CTV Newsnet in an interview. "So this may be cause for concern."

What worries experts is the potentially large number of people who would see the animation, leading to possibly hundreds of cases of seizures and convulsions unless the animation was pulled.

"The best previous example of this is the Pokemon (cartoon) which was happening in Japan in 1997," said Minassian. "About 580 Japanese children had seizures when that was shown because of the rapid flashing lights."

"These are normal people who wouldn't have seizures otherwise," he added.

The graffiti-like logo, made up of four jagged pieces that form the numbers 2012 in a variety of colours, was unveiled Monday. Within hours, an online petition went up, asking for a new design.

Chief organizer Sebastian Coe said the design was aimed at attracting young people

With a report from the Associated Press

06-06-2007, 07:17 PM
I was going to mention the epliepsy thing.

And as for not even using a capital letter for the word 'London' when I mentioned that to my husband he said 'no, that would be elitist. Can't have that in Blair's Britain. Everything has to be dumbed down'.

This was the bid logo. Why couldn't they have just elaborated on this theme with the Olympic colours as a ribbon representing the Thames?


And suddenly it occurred to me... what about the World Cup? Well here it is. Now this is more like it. It combines South African culture and the flag with the actual game of football.


06-08-2007, 04:43 AM
Both of those are much more relevant. The BBC did a poll of readers' suggestions and this was the winner.



06-08-2007, 08:01 PM
I like this one myself as I adore the Tube logo, but obviously it's already trademarked.


Or what about this?!!! This probably represents what the event will be like. :twisted:


As for their desire to see it reach 'young people'.... does nobody else count?

Ive always been a dreamer
06-09-2007, 12:11 AM
I like this one, too - especially the way the 2012 appears.

Both of those are much more relevant. The BBC did a poll of readers' suggestions and this was the winner.



06-09-2007, 02:01 AM
gosh what a dork. I didn't even notice that. :blush:

06-10-2007, 02:14 PM
Don't even get me started on that horrible logo!!! Its awful. So many newspapers had articles in and to be honest, some of the drawings done by seven year olds were more inventive and representative than that load of pink nonsense!

Anyway, lets hope the games go better than that, but the way they are already overspending? Who knows. I tell you what though, I think its going to be the perfect time for a cheap summer holiday as everyone else will be coming into London :D

06-10-2007, 04:10 PM
Good thought, Toonlass, and nice to hear from you again! The whole Olympics preparation already seems to be in chaos - let's hope they can get their act together!

06-11-2007, 02:04 AM
It does seem rather chaotic. I know a few people who live in Stratford and are planning on taking a month or two long holiday and letting their house out to either athletes families or something like that. Definitely a good time to go away if you don't like the idea of a few million extra people using the hot, stuffy and already packed transport system.

Not that I have an opinion on this either way of course :wink: :D

Its been too long, have lots of catching up to do over the next few days, so its nice to be back :)

Oh and still on the topic of the Olympics, what probably annoys me most is how the British governing body for giving money to sport (very complex way of saying it) will be giving money to the sports we do well in already to bolster our chances of medals. Surely a better idea is to give money to the lesser known/played sports to improve facilities, training and coaching to ensure a better future for those sports? Or does that just make a little too much sense? :roll:

06-11-2007, 09:14 AM
That would make too much sense, Toonie. Don't you know that governments rarely do anything that makes sense? :roll:

BTW, good to hear from you again!

06-11-2007, 09:59 AM
Welcome Back Toonlass! :)

In terms of the government giving money only to sports that they have a chance to succed in; that does seem to be a bit counterproductive. I would think the smartest thing for the British government to do, would be to give a bit of money to the medal contention sports ( to keep them from screaming foul :roll: ) and a larger amount of the money to the lesser known/played sports.

06-11-2007, 12:30 PM
Welcome back Toonlass!

If only there were enough money for all the sports! I guess that the government figures it's good for the country's morale if Britain maximizes its chances to win as many medals as possible. However, that's a pretty self-serving reason when there are many underfunded sports who need some more money directed their way.

That idea about taking a long holiday sounds like a good one, if they can get the time off work and get enough money for renting their house to pay for it!

06-11-2007, 07:28 PM
Welcome back Toonlass! :D

06-12-2007, 08:14 PM
Why aye Toon. :wink:

I wanted to mention that the Olympics can in fact be fun. Sydney was a blast. The whole city came together and it went like clockwork. I was privileged enough to go to the first night of the swimming where I saw four world records broken and Ian Thorpe winning three gold medals, and also to the gold medal football game between Spain & Cameroon. Those of you in England who are thinking of it, don't miss the chance, because it's probably once in a lifetime. My next goal is the World Cup. Yeah, right. :?

Ive always been a dreamer
06-12-2007, 11:25 PM
You make an excellent point here, FP. The Olympics definately may be sticking around for.

And hey Toonie - glad you popped in. Hope all is well with you and your family. :)

06-13-2007, 02:24 PM
Hello, hello!!! :)

In a way I am looking forward to the Olympics coming to town, but I can't help wonder whether the structures put in place now for improving sport and training will continue to have money put into them after the Olympics leaves. I know its not something you can be definite about, but some sort of reassurance would be nice.

Also, it would be nice to have some more sport played in schools over here and more encouragement to be active. However this seems to have gone out the window in London, where children under the age of 16 travel on buses for free. This means kids are getting on the bus to go one stop down the road. Doesn't really seem right somehow, especially not with obesity rates rising in the under-16s as well as the general population.

Everything is well here, I had two of my wisdom teeth out last week and still haven't quite got back to eating all my normal foods, no steaks or anything yet :D

06-14-2007, 07:58 AM
Bad luck about the tooth extractions, Toon, but at least it's done now.

Actually, although the Millenium Dome was a complete fiasco, some of the newer developments in London have been more interesting, and there is potential for some exciting projects. My visits to London are usually limited to visiting the in-laws in the outskirts in Kent, but the last couple of times I've been into the centre I've been impressed by how much smarter it is than when I lived there for seven years as a student. I had a meeting in March near Tower Bridge, which looked stunning floodlit at night, and I was really impressed by the wharfside development south of the river. And we finally managed to get the Wembley Stadium open. My son is going to see Muse in concert there this weekend. (Takes me back to Wembley Arena this time last year...)

Back to the Olympics, there are plans to build a velodrome in Taunton in Somerset, which is only an hour's drive from us.

06-19-2007, 05:38 PM
It's dreadful. I had hoped that Lord Coe or the organising committee or whomever is in charge would scrap it due to the amount of negative reaction they've received, but it seems it's here to stay, even if it does look like something a child cobbled together at playgroup.