My local Walmart did NOTHING for this release. No posters, no signs, nothing. The day after it went on sale, they had 13 copies stuck in an endcap. No new release hoopla. Not even a 3x5 card saying "look". Now after they removed all the halloween crap, they put a freestanding display in "action alley" that has tons of LROOE as well as all the other studio album. They have paid for some air time on the local radio stations. Disappointing, but not surprising.