London 2012 Logo

[Freypower]

The 2012 Olympics logo has been unveiled. You can see it here.

http://news.bbc.co.uk/sport2/hi/othe...12/6718243.stm

If you scroll down to 'debate' you can read the overwhelmingly negative reaction to it.

Now, I think that pink can work but not in an Olympics logo, where the five Olympics colours, black, red, blue, yellow and green should be used. This is even worse than Beijing's logo for next year.

http://tbn0.google.com/images?q=tbn:...ogoBeijing.jpg

I guess it's supposed to be 'Cool Britannia' which was old news about 10 years ago. It's indicative of something, but not the Olympics. UGH.

[sodascouts]

Yikes, that thing is ugly. Did they really pay 400,000 pounds for that?!

Edited to add: OH - it's supposed to be 2012?! Never would have guessed that if I hadn't read it.

[SweetHolly]

It looks awful.

[sodascouts]

Check out this spoof comment someone left:

"Oh come on now, as a 74 year old branding consultant I know what you youngsters think is "hip".

I think we have done a good job of relating to the young people of today in the Olympic brand. It reflects upon many of your pasttimes and interests: your shell suits, your taste for music by Vanilla Icicle and your disco rollerskate rinks. Our main consultant, Mr Timothy Mallet, thinks the brand is "Olympitastic!".

We think that "cool doods" everywhere will be "down" with our efforts and anyone who thinks otherwise is just sad."

LOL!

[SweetHolly]

LOL!

[glenneaglesfan]

That's a very funny quote, Nancy! Do you know who Timmy Mallet is over in the US? I thought he was just a British institution!

I think the logo looks like someone's graffiti 'tag'. As Julie says, they could at least have used the traditional Olympic colours. Interestingly, my 17 year old, who has studied art and design, quite likes it. To me it doesn't bode well for the rest of the planning.

[sodascouts]

That's a very funny quote, Nancy! Do you know who Timmy Mallet is over in the US? I thought he was just a British institution!

No, but I looked him up.



Seems appropriate!

[Brooke]

I have to agree, Fp. They could have at least used the traditional Olympic colors.

[tbs fanatic]

That is truly awful.

[Ive always been a dreamer]

Yep - Truly awful is my vote, too.