Have you seen how freaking lame their official social media is, with the exception of Joe? I went looking for their Twitter to link to it and they don't even have one (didn't they used to?), much less an instagram! As for their Facebook, they just post generic ads whenever they release something.
They are lucky he is doing something. Maybe nobody told Don.
If Don is like my dad (and they're about the same age), he will never understand the appeal of social media, and he will always view it with fear and loathing. Meanwhile, my mom gets on Facebook everyday.